ORGANISING AND RECRUITMENT
In the last few weeks we have been reviewing progress on the new organising and recruitment strategy agreed by the NEC, as set out in LTB 147/19 and discussed at last year’s Annual Conference.
There were a number of different elements to this strategy and over the next few weeks we will be providing branches with a full update, including latest membership numbers and trends. The NEC will also be discussing this at our meeting on the 23rd January.
Branches will recall that the overall strategy was based on 3 key elements:
- Maintaining and improving membership numbers and density in our existing organised companies.
- Breaking into new companies within the overall communications sector.
- Scoping the opportunities that exist in the new world of work as a result of digitalisation, the gig economy and the fourth industrial revolution. This includes investment in a new membership app that will create new and innovative digital platforms, as well as significantly improving engagement and communications with our existing membership.
The overall strategy is central to developing a one union approach that harnesses the strengths of the CWU for the benefit of all members and workers everywhere. Furthermore, this approach is directly linked to our thinking and the work we are leading on within the TUC to promote a movement wide campaign on the “New Deal for Workers”.
The purpose of this LTB is to advise branches that in order to reinforce our focus on organising and recruitment, Ray Ellis (Postal National Officer) will now lead the development of our strategy over the next 3 months. Further information on the specific work that Ray will be doing will be explained to branches in due course.
In the meantime, during the period that Ray is seconded to this new Organising and Recruitment role, his position as a National Officer in the Postal Department will be covered by the normal substitution arrangements and accordingly the DGS (P) will confirm this to postal branches.
Given the major ongoing industrial issues in both constituencies, the General Election and the significant work being undertaken to implement redesign, branches will understand that the last 6 months has been an incredibly busy period for the union. However, it is now essential that we refocus our efforts on organising and recruitment and I am confident that Ray’s experience across the whole union will be very beneficial in moving forward and further improving the union’s whole approach to organising and recruitment.
Any enquiries on the above LTB should be addressed to the General Secretary’s office email@example.com.