Public Health England (PHE) New Mental Health Campaign “Every Mind Matters” – Launches on 7th October 2019

Public Health England (PHE) New Mental Health Campaign “Every Mind Matters” – Launches on 7th October 2019:

PHE’s major new Mental Health Campaign, “Every Mind Matters” will be launched on 7th October 2019.

The plans is for a huge amount of media coverage with the launch going out across a collection of some of England’s biggest TV channels, as well as radio, national newspapers and social media.

The launch will be supported by a number of celebrities, companies, organisations and big brands who are committed to supporting and promoting the campaign through their own communication channels.

PHE have stated that the campaign is fully supported by NHS England and will be NHS branded and clinically assured.‎ The NHS‎ and their public-sector partners will also be fully involved and they are planning to have trusted conversations with the public as well as highlighting how their services can aid a person’s mental health and wellbeing.

Campaign Aims

PHE say that the campaign aims are to support everyone to feel more confident in taking action to take care of their mental health and wellbeing – promoting a range of self-care actions to promote good mental health and tackle common problems, as well as signposting wider resources and services for those in greater need.

Through use of the campaign’s content and navigation tool, PHE’s aim is for 1 million members of the adult population in England to be better informed and equipped to look after their own mental health and to support others.

Campaign Tool and Content

The campaign offers free, NHS-approved mental health resources, via the new “One You” Website, which helps build understanding of mental health and what individuals can do to improve and manage how they are feeling.

The navigation tool asks users a few questions to identify the type of issues they are facing. This allows users to generate a tailored self-care action plan to support their mental health and wellbeing.

For those who want to learn more about common problems there are more in-depth modules on stress, sleeplessness, anxiety and low mood.

There will also be information on Trauma, OCD, panic and social anxiety – although these will not be promoted via the campaign.

Each module contains information on what can cause changes in people’s mental health, possible signs to look out for, advice on things you can do and importantly, explain what’s OK and when people should seek further support, including links to IAPT. (Improving Access to Psychological Therapies IAPT programme began in 2008 and treats adult anxiety and depression. It’s a widely recognised talking therapy. One million people use IAPT services every year to help overcome their depression and anxiety and better manage their mental health.)

Through the new ‘Every Mind Matters Campaign’ advice will also be available for those who want to support others who are struggling with their mental health.

The new campaign builds on the achievements of anti-stigma-focussed mental health campaigns by offering simple advice for self-care and encourages individuals to take action. It’s not a treatment service and has been designed to complement wider services including IAPT, with appropriate signposting for those who would benefit from additional support.

‎Campaign Resources and Materials

CWU Branches, Regions, Reps and members can sign up to the Campaign Resource Centre ‎for updates and to access the campaign materials – make sure you tick “mental health” in the sign-up process at the following Link:

You can view and download what’s already available ‎at the following Link:

The Public Health England “Every Mind Matters” Campaign Officially launches on 7th October 2019.


  • Every Mind Matters Posters (Screen Shot Examples)

Yours sincerely


Dave Joyce
National Health, Safety & Environment Officer

19LTB549 Public Health England (PHE) New Mental Health Campaign – Every Mind Matters – Launches on 7th October 2019

Every Mind Matters Posters

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